Story - Narrative added to products and services - not just argument.

"55の工程を5時間かけてじっくり煮込んだ特製オリジナル・ルー！ それを55時間寝かし旨みを熟成させる！" ゴーゴーカレー

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Design - Moving beyond function to engage the sense.
Story - Narrative added to products and services - not just argument. Best of the six senses.
Symphony - Adding invention and big picture thinking (not just detail focus).
Empathy - Going beyond logic and engaging emotion and intuition.
Play - Bringing humor and light-heartedness to business and products.
Meaning - the purpose is the journey, give meaning to life from inside yourself.

A Whole New Mind - Daniel H. Pink
ハイ・コンセプト「新しいこと」を考え出す人の時代 - ダニエル・ピンク

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モチベーション3.0 - ダニエル・ピンク
創造性の高い仕事をしたい人におすすめしたい1冊

* Photoshop CS5 + Topaz Lens Effects